Paid Media Strategist, Fashion
Core
Own the execution, performance, and growth of paid media campaigns for clients in the fashion and broader e-commerce sectors, tying efforts to business goals.
Role type
Senior IC Paid Media Strategist
Builds
Performance marketing campaigns across Meta, LinkedIn, Google, YouTube, and Bing
Domain
Digital Marketing / E-Commerce / Fashion
Required skills
Direct Response marketing, Meta Ads, Search Engine Marketing, campaign optimization, keyword research, ad copy development, budget management, full-funnel marketing, e-commerce model understanding, data storytelling
Preferred skills
AI technology utilization, Nova ecosystem proficiency, cross-channel collaboration
Technologies
Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, Bing Ads, Google Analytics, Google/Microsoft Office Suite
Responsibilities
Execute performance marketing via paid social and native platforms; manage client budgets and advise on changes; lead optimizations for performance improvements; own strategic communication and reporting; facilitate tactical needs with specialists; provide forward-thinking strategy and insights to clients.
Seniority
Mid-Senior, hands-on IC