Director, Product Marketing & Competitive Intelligence
Core
Own market and competitive intelligence to drive commercial advantage for a specialty care platform.
Role type
Director, Product Marketing & Competitive Intelligence
Builds
Competitive alerting infrastructure, original research studies, focus groups, and a competitive response playbook.
Domain
Healthcare / B2B Employer Health Insurance
Required skills
Competitive intelligence, market research, qualitative research, customer interviewing, executive communication, AI fluency, strategic framing, domain ownership, distributed team management
Preferred skills
PE-sponsored culture experience, building functions from zero, driving adoption without formal authority, high-pressure stakeholder management
Technologies
Reddit, LinkedIn, TikTok, HBR, Mercer, Aon, WTW, AI tools
Responsibilities
Own competitive and market intelligence strategy; scan public/social/industry sources for early signals; design and commission original research; run focus groups and advisory panels; conduct structured customer/prospect interviews; deliver real-time competitive alerts and battlecards; build and maintain the competitive response playbook; produce quarterly executive reports; partner with data/content and enablement teams.
Seniority
Director, hands-on individual contributor