Media Strategist
Core
Design, optimize, and support integrated advertising solutions across linear TV, digital, OTT/CTV, and emerging platforms to drive revenue growth and improve campaign performance.
Role type
Media Strategist (Sales Enablement)
Builds
Integrated media strategies and campaign recommendations for advertisers
Domain
Media & Advertising (Linear TV, Digital, OTT/CTV)
Required skills
Media strategy & planning, Audience targeting & data analysis, Integrated campaign design, Cross-platform measurement, Sales enablement, Client communication
Responsibilities
Develop customized media strategies aligned to advertiser goals and KPIs; Translate client objectives into full-funnel, multi-platform campaign recommendations; Collaborate with Account Executives and Sales Managers to support new business pitches and renewals; Analyze campaign performance and recommend optimizations or upsell opportunities; Educate sales teams on platform capabilities and evolving media trends.
Seniority
Mid-level, hands-on IC