Data Strategy Associate Director
Core
Transform data into actionable insights to drive superior client outcomes for Boots, a leading UK retailer, by optimizing audience-driven strategies and deploying media measurement solutions.
Role type
Associate Director, Data Strategy (Client-Side Agency)
Builds
Strategic data partnerships, agentic AI personas/agents, and robust testing methodologies for data & tech.
Domain
Advertising & Marketing / Retail / Data Strategy
Deliverable
client delivery
Required skills
Data-led audience & bidding strategy, strategic project ownership, cross-functional collaboration, data governance and compliance, testing methodology design, stakeholder management
Preferred skills
Understanding of privacy-first media, affinity for numbers, ability to articulate complex technical concepts
Technologies
Paid media channels, CRM systems, MarTech platforms
Responsibilities
Oversee strategic data partnerships to ensure full integration and value delivery; guide the team on building agentic AI personas and agents; co-own the data strategy testing workstream; manage the process for new partner approvals and compliance; produce client-facing case studies and collateral.
Seniority
Associate Director, strategic leadership & client management