Account Executive
Core
Account Executive driving new business and managing a book of advertising clients across broadcast TV, streaming/CTV, and digital platforms for TEGNA's WFAA-TV Dallas station.
Role type
Account Executive (Sales)
Builds
Multi-platform advertising solutions connecting advertisers to local audiences and premium CTV inventory.
Domain
Local News Media / Advertising Sales
Deliverable
client delivery
Required skills
Prospecting, strategic selling, negotiation, pipeline management, CRM proficiency, data-driven ROI storytelling, relationship building
Preferred skills
Experience with DSPs/SSPs, ad-management tools, Google Analytics
Responsibilities
Drive new business by building a pipeline of local and regional advertisers; Sell strategically to uncover client goals and architect tailored multi-platform solutions; Own the full sales cycle from prospecting to closing; Grow and defend the account book through upsell, cross-sell, and renewals; Pitch with data to demonstrate ROI; Manage pipeline, forecast accurately, and partner with internal teams to deliver campaigns.
Seniority
Mid-level (3-5+ years experience)