Digital Marketing Specialist
Core
Manages dynamic email marketing campaigns for advisors and consumers, executes online marketing initiatives, and oversees external display advertising and PPC tactics for Manulife's digital properties.
Role type
Digital Marketing Specialist
Builds
Email campaigns, external display advertising, PPC/RTB media buys, SEO strategies, and Manulife-hosted web properties.
Domain
Financial Services / Digital Marketing
Required skills
Email marketing management, A/B and MVT testing, PPC and display advertising optimization, SEO strategy and implementation, HTML/CSS standards, analytics and performance measurement, stakeholder management, cross-platform email compatibility optimization.
Preferred skills
B2B and B2C marketing experience, Microsoft Excel proficiency.
Technologies
ExactTarget, Epsilon, Thindata, Responsys, Google Analytics, Search Engine Platforms.
Responsibilities
Lead execution of internal and external email programs, manage external marketing campaigns including PPC and RTB, develop and manage SEO strategy across web and mobile properties, act as liaison with Email Service Providers, optimize email structure for target audiences, present quantitatively substantiated tactical decisions.
Seniority
Mid-level (3-5 years experience)