Digital Associate Director, Media Planning
Core
Senior client leadership role overseeing digital media planning and activation delivery for Electronic Arts (EA) across biddable and platform-led channels.
Role type
Senior IC Account Director (Digital Planning & Activation)
Builds
Digital media strategies and activation frameworks for EA
Domain
Digital advertising, media planning, gaming/entertainment
Required skills
Digital media planning leadership, biddable activation management, multi-market scope management, commercial leadership, stakeholder management
Preferred skills
Global entertainment/gaming client experience, hub-and-spoke delivery model experience, platform-heavy digital environments
Technologies
Programmatic Display & Video, Online Video & CTV, Paid Social, DSPs
Responsibilities
Lead digital media planning oversight ensuring strategic alignment and feasibility; oversee digital activation delivery and governance; act as primary bridge between central teams and local markets; serve as trusted senior partner to EA stakeholders on strategy and performance; ensure digital plans deliver against KPIs; own commercial accountability including PO management and forecasting; provide senior leadership across digital planning and activation teams
Seniority
Senior, hands-on IC
