VP Sales & Marketing (Bilingual Eng/Fre)
Core
Build a dedicated sales and marketing function from scratch for a dental/orthodontic SaaS provider, managing the full sales cycle and market expansion across Canada.
Role type
VP Sales & Marketing (Bilingual Eng/Fre)
Builds
CRM infrastructure, outbound campaigns, industry conferences, and a scalable sales team.
Domain
Healthcare technology (dental/orthodontic practice management software)
Required skills
B2B quota-carrying sales, building/scaling sales functions, full sales cycle ownership, bilingual English/French, generalist operational leadership
Preferred skills
MBA, healthcare vertical sales, volume-driven sales motions, on-premise/hybrid software sales
Technologies
CRM, SEO, SEM
Responsibilities
Select and implement a CRM, run the full sales cycle (qualify, demo, negotiate, close), build marketing collateral and campaigns, represent the company at conferences, hire and mentor sales talent, manage general operational responsibilities
Seniority
VP, hands-on IC building a function
