Director, Performance Marketing (New Business)
Core
Public-facing growth lead for Viral Nation's integrated social offering, driving performance marketing (paid social led) strategy for new business and existing clients.
Role type
Director, Performance Marketing (New Business)
Builds
Integrated social marketing strategies and performance narratives for clients and agency partners.
Domain
Digital Marketing / Performance Marketing / Social Media
Deliverable
product features
Required skills
Performance marketing strategy, paid social expertise, new business pitching, cross-functional collaboration, executive communication, measurement frameworks, commercial instincts
Preferred skills
Dedicated growth role experience, agency-side leadership, public speaking
Technologies
Meta, TikTok, Google, Pinterest, Snapchat, LinkedIn, Reddit, Google Ads, Performance Max, programmatic platforms
Responsibilities
Lead new business and existing-client growth pitches; align internal teams on performance marketing capabilities; manage senior agency relationships with platform partners; represent the company at industry events; partner with Strategy and Business Development to embed performance media in client plans; identify organic growth opportunities for existing clients; develop capability decks and case studies; provide strategic guidance on practice-level growth.
Seniority
Director, strategic leadership & mentorship
