Agency Development Manager
Core
Own the independent and performance agency portfolio and third-party partnerships to drive revenue growth through strategic relationships, education, and ideation.
Role type
Senior individual-contributor agency development manager
Builds
Agency-driven revenue, trusted partnerships, educational programs, and third-party measurement partner portfolios
Domain
Digital advertising, social media platforms, agency management, performance marketing
Deliverable
client delivery
Required skills
strategic relationship building, agency portfolio management, revenue growth, educational program delivery, cross-functional partnership, commercial influence, ambiguity navigation
Preferred skills
existing relationships with independent/performance agencies, experience with agency support plans, background in both brand and performance agency models, prior work at major social/digital platforms or measurement partners
Technologies
X platform, third-party measurement tools
Responsibilities
Increase revenue across agency-driven accounts and unlock new advertisers; build trusted partnerships and facilitate communication between agencies and X; partner with sales and product teams on growth strategies; develop and deliver educational programs on products and best practices; demonstrate X usage to inspire authentic brand applications; convey agency feedback to internal teams; discover and catalog X usage stories; coordinate with holding-company agency leads; own and grow third-party measurement partner portfolio; drive joint go-to-market with partners
Seniority
Senior, hands-on IC with commercial influence