Marketing Manager
Core
Generating qualified real estate leads through data-driven multi-channel campaigns and vendor management.
Role type
Marketing Manager (Lead Generation)
Builds
Qualified leads for home sales
Domain
Real Estate / Direct Response Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Multi-channel campaign management, data literacy, vendor accountability, project management, content coordination, AI tool usage
Preferred skills
Real estate experience, high-urgency lead gen experience, direct response experience
Technologies
PPC, SEO, direct mail, TV, streaming, social media, AI tools (ChatGPT, Claude), marketing technology
Responsibilities
Own weekly marketing performance reporting, manage marketing budget performance, review TV commercial performance, hold vendors accountable to targets, oversee direct mail execution, coordinate content creation and brand assets, research strategic ideas to maximize ROI
Seniority
Individual Contributor
