Growth Marketing Specialist
Core
Own day-to-day marketing execution across paid media, content, CRM, and lead management to drive performance and funnel quality for real estate projects.
Role type
Growth Marketing Manager (Individual Contributor)
Builds
Paid media campaigns, content assets, CRM nurture flows, and marketing reports for real estate developers.
Domain
Real Estate / Proptech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing (Meta/Google Ads), CRM management, funnel optimization, content strategy, data analysis, agency coordination, AI tool usage
Preferred skills
Real estate experience, lifecycle marketing, attribution modeling, basic design/video workflows
Technologies
Meta Ads, Google Ads, CRM platforms, AI content tools, WhatsApp, email marketing platforms
Responsibilities
Manage agency brief-to-review loop for paid media, plan and execute content/social calendars, maintain CRM hygiene and lead nurturing, build performance reports, coordinate external partners and internal stakeholders
Seniority
Mid-level, hands-on IC
