Growth Marketing Specialist

## About Aspire Aspire Proptech is a strategic marketing partner to real estate developers. We work across paid media, content, CRM, and lead management to help projects perform better from launch through sales. ## The Role We are looking for a sharp, self-driven Growth Marketing Manager to own day-to-day marketing execution across our projects. This is an individual contributor role with high ownership. You will work closely with external agencies, freelance partners, and sales teams to drive performance, improve funnel quality, and keep execution moving across paid media, content, CRM, and social media. ## What You'll Own ### Performance Marketing & Growth - Manage the agency brief-to-review loop across Meta and Google Ads - Review campaign performance, flag issues, and push for improvements - Track budgets, lead volumes, CPL, lead quality, and key funnel signals ### Content, Social Media & Campaign Execution - Plan and manage content and social media calendars across projects and brands - Use AI tools effectively to develop, refine, and adapt content for ads, social media, landing pages, emailers, WhatsApp campaigns, brochures, and website pages - Ensure all content is clear, relevant, on-brand, and aligned with campaign goals - Coordinate with designers, editors, and external partners for timely execution and publishing - Support campaign ideas, communication themes, and social media initiatives that improve brand visibility and engagement ### CRM, Funnel & Lead Nurturing - Maintain CRM hygiene and improve funnel visibility - Monitor lead flow, stage movement, follow-up quality, and source tracking - Plan and execute email and WhatsApp nurture campaigns - Work with sales teams to identify and fix funnel gaps ### Reporting & Digital Hygiene - Build weekly and monthly marketing reports - Track performance across ads, website, CRM, content, and conversion sources - Translate data into actions, not just reports - Support SEO basics, Google Business Profile updates, and listing quality across portals ## What We're Looking For - 2–6 years in digital, growth, or performance-led marketing - Strong understanding of Meta and Google Ads - Strong ownership mindset and comfort working independently - Good analytical ability and reporting discipline - Good judgment on content, communication, and social media execution - Ability to use AI tools productively for content development and workflow efficiency - Ability to coordinate agencies, freelancers, and internal stakeholders effectively ## Bonus Points - Experience in real estate or other high-consideration categories - Familiarity with CRM-led funnel management and lifecycle marketing - Exposure to analytics, attribution, and conversion tracking - Basic understanding of design, short-form video, or social content workflows ## Why This Role - High ownership from day one - Direct impact on lead quality, funnel movement, brand communication, and sales outcomes - Opportunity to work across performance, content, CRM, and reporting in one role - Scope to grow as the marketing function expands