Paid Social Media Coordinator
Core
Build, launch, monitor, and optimize paid social campaigns across Meta, TikTok, X, Snapchat, Reddit, and other channels to drive performance marketing results.
Role type
Paid Social Media Coordinator (Performance Marketer)
Builds
Paid social campaigns, ad creatives, audience frameworks, and performance dashboards
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social campaign management, bid management, audience segmentation, A/B testing, ad copywriting, creative brief development, analytics reporting, UTM tracking, landing page optimization
Preferred skills
Programmatic platform experience, gaming/gambling sector knowledge, Portuguese/Spanish fluency
Technologies
Meta Ads Manager, Google Ads, TikTok Ads, Looker Studio, Google Analytics, Supermetrics
Responsibilities
Build and execute paid social campaigns from brief to live; optimize campaigns daily based on performance metrics; manage audience targeting and bidding strategies; collaborate with creative teams on asset production; analyze and report on campaign performance; conduct A/B tests across creatives and offers
Seniority
Mid-level, hands-on IC