Senior Paid Advertising Strategist, B2B
Core
Lead performance marketing strategy and execution for high-value B2B accounts, driving results tied to broader business goals using expert-level channel knowledge and advanced measurement techniques.
Role type
Senior IC Paid Advertising Strategist (B2B)
Builds
Performance marketing campaigns and strategic insights for enterprise clients
Domain
B2B Digital Marketing / Paid Media
Required skills
Performance marketing strategy, Campaign planning and optimization, Budget pacing and management, QA for client revenue protection, Advanced attribution and incrementality analysis, Client communication and presentation, Team mentoring, Project management, Data-driven insight formulation, Funnel marketing expertise
Preferred skills
AI workflow integration, Nova ecosystem utilization, New business appraisal
Technologies
Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, Reddit, YouTube, Google Analytics, Google/Microsoft Office Suite
Responsibilities
Lead performance marketing strategy and execution across marquee accounts; Conduct thorough QA to prevent errors impacting client revenue; Ensure accurate budget pacing and advise on budget changes; Analyze campaign data to develop actionable insights; Maintain client testing roadmaps and project manage next steps; Escalate performance risks early; Serve as a key strategic leader within the department; Complete new business appraisals; Support the growth of junior talent through coaching.
Seniority
Senior, hands-on IC with mentorship responsibilities