CPG Paid Advertising Strategist, Client Experience
Core
Own the execution, performance, and growth of paid advertising campaigns for clients across multiple social and search channels.
Role type
Mid-level paid advertising strategist (agency)
Builds
Paid media campaigns (Meta, TikTok, LinkedIn, Google, etc.) and performance reporting
Domain
Digital marketing / Performance marketing
Required skills
Paid social & media native platform management, bid optimization, keyword research, ad copy development, campaign strategy, budget management, QA, full-funnel marketing understanding, data storytelling, project management
Preferred skills
AI technology utilization, cross-channel collaboration
Technologies
Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads, Google Analytics, Google/Microsoft Office Suite
Responsibilities
Execute A-Z builds and production with redundancy across channels, lead performance optimizations, manage client budgets and pacing, ensure error-free QA, provide proactive strategy recommendations, maintain client testing roadmaps, escalate performance risks, own strategic communication internally and externally, deliver weekly client progress recaps
Seniority
Mid-level, hands-on IC