Consumer Services Senior Paid Advertising Strategist
Core
Lead performance marketing strategy and execution for high-value client accounts, driving business goals through expert channel management and advanced measurement.
Role type
Senior IC Paid Advertising Strategist
Builds
Performance marketing campaigns and strategic insights for enterprise clients
Domain
Digital Marketing / Paid Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, Campaign planning and optimization, Budget pacing and management, QA for client revenue protection, Channel expertise (Google/Bing, Meta, TikTok, LinkedIn, etc.), Data analysis and insight formulation, Client communication and presentation, Project management, Funnel marketing knowledge, Google Analytics proficiency
Preferred skills
AI tool integration, Mentoring junior talent, New business appraisal
Technologies
Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, Google Analytics, Power Digital Nova ecosystem
Responsibilities
Lead performance marketing strategy and execution across marquee accounts; Conduct thorough QA to prevent errors impacting client revenue; Ensure accurate budget pacing and advise on changes; Analyze campaign data to develop actionable insights; Maintain client testing roadmaps and manage experimentation cadence; Escalate performance risks early; Mentor junior talent and support team growth; Complete new business appraisals for the paid advertising product.
Seniority
Senior, hands-on IC with mentorship responsibilities
