Paid Advertising Specialist, Lead Generation
Core
Execute and optimize paid advertising campaigns across Meta, Google, TikTok, and other platforms to drive lead generation and revenue for e-commerce and B2B clients.
Role type
Mid-level Paid Advertising Specialist (Lead Generation)
Builds
Paid media campaigns and performance reports for direct response clients
Domain
Digital Marketing / E-Commerce / B2B Lead Generation
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads, Google Ads, Direct Response Marketing, Google Analytics, Shopify, Advanced Excel, Data Analytics, Client Communication, Campaign Management, Budget Pacing
Preferred skills
TikTok Ads, LinkedIn Ads, Pinterest Ads, AI tools for workflow efficiency
Responsibilities
Maintain flawless execution and QA across paid ad platforms; independently manage timelines, budgets, and pacing; optimize campaigns end-to-end; prepare performance reports with data storytelling; manage client testing roadmaps; leverage internal AI tools (Nova ecosystem) for strategy and efficiency.
Seniority
Junior to Mid-level, hands-on IC