B2B Paid Advertising Specialist
Core
Execute and optimize end-to-end paid advertising campaigns across Meta, Google, TikTok, and other platforms for B2B and E-commerce clients, ensuring flawless setup, tracking, and performance management.
Role type
Mid-level Paid Advertising Specialist (Direct Response)
Builds
Paid media campaigns and performance reports for B2B and E-commerce clients
Domain
Digital Marketing / Paid Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads, Google Ads, Google Analytics, Shopify, Excel (advanced), Direct Response marketing, Client communication, Data analytics, Campaign management, Budget pacing, A/B testing
Preferred skills
TikTok Ads, LinkedIn Ads, Pinterest Ads, E-commerce experience, B2B Lead Gen experience, Agency experience, Nova ecosystem tools
Responsibilities
Maintain flawless execution across all paid advertising platforms with rigorous QA; Operate with high ownership managing timelines, budgets, and day-to-day performance; Execute and optimize paid advertising programs end-to-end including ad builds and reporting; Demonstrate strategic thinking to identify growth opportunities and recommend data-backed optimizations; Ensure accurate budget pacing and adherence to planned spend; Autonomously prepare and present performance reports using clear data storytelling; Leverage AI technologies to improve efficiency and operational workflows.
Seniority
Junior to Mid-level, hands-on IC