CRM Specialist
Core
Own execution across copywriting, translations, design assets, proofing, and continuous A/B testing to engage a global audience of 110+ million users.
Role type
CRM Specialist (Marketing Communications)
Builds
Email and push notification campaigns for a global gaming and streaming platform
Domain
Gaming / Live Streaming / Global Marketing
Deliverable
product features
Required skills
CRM or customer engagement software, email and push notification campaign management, copywriting and editing, translation coordination, visual asset production, A/B testing, data analysis for campaign performance, stakeholder management
Preferred skills
email deliverability knowledge, marketing consent and privacy compliance, experience with large international user bases, fast-moving technology company background
Technologies
CRM platforms, email marketing tools, translation management systems
Responsibilities
Plan and prioritise email and push notification calendar; Deliver high quality email and push notification campaigns from brief to send; Write clear and engaging English copy; Coordinate translations and localisation for Spanish, Portuguese, Japanese, and Arabic users; Brief and manage production of visual assets; Proof all copy, translations, links, design assets, audience targeting, and campaign setup; Conduct continuous A/B testing across campaign variables; Monitor and report on email and push notification performance; Manage and respond to marketing communication requests from stakeholders; Maintain clear campaign records, workflows, and documentation
