Paid Advertising Account Manager
Core
Own execution, performance, and growth of paid media services for a book of business, acting as the main point of contact for cross-channel digital marketing campaigns.
Role type
Paid Advertising Account Manager
Builds
Cross-channel digital marketing campaigns (Search, Social, Display, Video) driving client revenue and brand recognition
Domain
Digital Marketing / Paid Media
Required skills
Search Engine Marketing, Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads, Meta ads direct response, cross-channel strategy, bid optimization, keyword research, ad copy development, Google Analytics, project management
Preferred skills
TikTok Ads, LinkedIn Ads, Pinterest Ads, AI technologies, Nova ecosystem
Technologies
Google Analytics, Google/Microsoft Office Suite, Slack, Asana, Nova
Responsibilities
Manage paid campaigns across clients of various business types, sizes, and industries; Provide intelligent analysis and action plans based on campaign performance data; Act as the main point of contact on cross-channel digital marketing campaigns; Lead weekly and monthly reporting calls; Ensure integrated cross-channel collaboration; Continuously seek to improve campaign performance against client goals; Employ AI technologies to enhance and optimize business processes
Seniority
Mid-level, hands-on IC