Senior SEM Specialist
Core
Senior SEM Specialist managing Google Ads campaigns for lead generation and performance marketing.
Role type
Senior SEM Specialist (Paid Search)
Builds
Lead generation campaigns and performance marketing initiatives
Domain
Digital Marketing / Performance Advertising
Required skills
Google Ads, Search Ads 360, Performance Max, lead generation strategy, bidding strategies, budget allocation, campaign structure management, data analysis, GA4, Looker Studio, Excel, SEM tools (SEMrush, SEMstorm)
Preferred skills
Google Merchant Center, product/PLA campaigns, bidding strategies, RFP projects
Technologies
Google Ads, Search Ads 360, Performance Max, GA4, Looker Studio, Excel, SEMrush, SEMstorm
Responsibilities
Plan, launch, and optimize Google Ads campaigns (Search, Performance Max, PLA); manage campaign structures, budgets, keywords, and bidding strategies; analyze results and identify optimization opportunities; create and implement tests (landing pages, audiences); collaborate with clients and internal teams on strategy and reporting; prepare presentations and business recommendations.
Seniority
Senior, hands-on IC
