B2B Demand Generation Leader
Core
Build a scalable B2B demand generation function from the ground up for a multi-product SaaS portfolio, defining strategy, technology, and operating models to create a repeatable pipeline engine.
Role type
Senior B2B Demand Generation Leader (SaaS)
Builds
Repeatable pipeline engine connecting demand programs to revenue outcomes
Domain
B2B SaaS, Multi-product portfolio
Required skills
B2B demand generation strategy, ABM, lead generation, nurture programs, MQL criteria definition, lead scoring, routing, SLAs, attribution modeling, MarTech stack management, team building, operating cadence design
Preferred skills
Multi-product environment experience, product-led growth to sales-assisted transition, enterprise motion experience
Technologies
MarTech, Revenue Operations systems, attribution tools, funnel analytics platforms
Responsibilities
Build and lead the B2B demand-generation function and team; Design and execute integrated ABM, lead-generation, and nurture programs; Establish MQL, sourced-pipeline, and funnel-conversion targets; Define and improve target-account selection, qualification, and sales handoffs; Partner with GTM leaders to translate ICPs into effective campaigns; Build robust attribution and reporting capabilities; Evaluate and redeploy people, processes, and technology to create a scalable organization
Seniority
Senior, hands-on IC with leadership responsibilities
