Analyst, Business Intelligence
Core
Generate reports, insights, and dashboards to drive marketing strategies, optimize campaign performance, and maximize ROI.
Role type
Business Intelligence Analyst (Marketing Analytics)
Builds
Marketing dashboards, performance reports, and data-driven strategy recommendations
Domain
Digital Marketing & Social Media
Deliverable
dashboards & analysis
Required skills
SQL, Python, R, data analysis, secondary research, data validation, database management
Preferred skills
Google Cloud Platform, Looker, Looker Studio, DSPs, Paid Media, social media platforms, brand tracking, Brand Lift research, Google Analytics, Adobe Analytics
Technologies
Google Cloud Platform, Looker, Looker Studio, Google Analytics, Adobe Analytics
Responsibilities
Generate timely reports and actionable insights for stakeholders; Develop customized dashboards and presentations; Manage and maintain marketing databases; Conduct secondary research to support strategy proposals; Ensure data accuracy through validation and cleansing processes.
Seniority
Mid-level, hands-on IC