Product Marketing Manager
Core
Drive awareness, demand, and adoption of Esri's ArcGIS platform by developing go-to-market strategies and communicating product functionality, lifecycle, and pricing changes.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, product launches, multi-channel enablement, and marketing content (web pages, videos, case studies, press releases).
Domain
GIS technology and location-based data
Deliverable
product features
Required skills
Go-to-market strategy development, persona creation, product positioning, cross-functional collaboration, content creation, competitive analysis, KPI tracking, project management
Preferred skills
GIS concepts and ArcGIS Pro usage, presenting to senior leadership, releasing innovative technology products
Technologies
ArcGIS Pro, marketing software and systems
Responsibilities
Develop go-to-market strategies; spearhead communication strategies for product changes; understand user/buyer needs to create personas and messaging; lead product launches and enablement; create engaging marketing content; provide competitive insights; monitor KPIs.
Seniority
Mid-level, hands-on IC