Director of Account Based Marketing
Core
Lead end-to-end Account Based Marketing (ABM) strategy, playbooks, and performance for B2B clients, translating intent data into pipeline and revenue.
Role type
Senior IC Director of Account Based Marketing
Builds
ABM playbooks, account scoring models, and multi-channel orchestration for B2B clients
Domain
B2B Marketing / Account Based Marketing / Intent Data
Required skills
ABM strategy, intent data, account scoring, multi-channel orchestration, 6Sense, Demandbase, Salesforce, Marketo, HubSpot, GTM planning, cross-functional leadership
Preferred skills
AI technologies, nova ecosystem, agency experience
Technologies
6Sense, Demandbase, Salesforce, Marketo, HubSpot, nova ecosystem
Responsibilities
Own end-to-end ABM strategy and delivery across the B2B client portfolio; Architect and manage 6Sense and Demandbase implementations; Translate intent and engagement data into actionable account tiers and campaign triggers; Present ABM strategy and performance directly to clients; Mentor and upskill Strategy and ABM team members; Own the ABM measurement framework
Seniority
Senior, hands-on IC
