ABM Strategist, Client Services
Core
Support the Director of Account Based Marketing in building, running, and optimizing ABM programs across Power Digital's B2B portfolio by managing account lists, intent signals, and campaign execution.
Role type
Mid-level Account-Based Marketing Strategist
Builds
Account-based marketing programs, playbooks, and GTM plans for B2B clients
Domain
B2B Marketing / Account-Based Marketing (ABM)
Required skills
ABM platform proficiency (6Sense, Demandbase), B2B Martech (Salesforce, Marketo, HubSpot), account tiering and scoring, intent data analysis, campaign brief translation, data reporting, cross-functional coordination
Preferred skills
Agency experience, AI tool utilization, client call participation
Technologies
6Sense, Demandbase, Salesforce, Marketo, HubSpot, nova ecosystem
Responsibilities
Build and maintain target account lists, tiering, and scoring models; monitor intent data and flag insights to the Director; develop ABM audits, playbooks, and GTM plans; translate account data into campaign briefs for channel teams; coordinate campaign execution against tiering strategy; own ABM reporting and dashboards; assist with market research for new business opportunities.
Seniority
Mid-level, hands-on IC