Business Manager Programmatic
Core
Lead programmatic media buying and campaign execution across digital platforms, overseeing strategy, optimization, and vendor partnerships to deliver client outcomes.
Role type
Senior IC Business Manager (Programmatic Media)
Builds
Digital media campaigns and programmatic media strategies for client accounts
Domain
Digital Advertising / Programmatic Media Buying
Required skills
Programmatic media buying, DSP management, campaign optimization, vendor management, audience targeting, data analysis, stakeholder management, negotiation
Preferred skills
Experience with RTB, PMP, Programmatic Guaranteed, ad servers, verification tools, emerging technologies
Technologies
DV360, The Trade Desk, Xandr, Amazon DSP, ad servers, analytics platforms
Responsibilities
Lead the Programmatic team in planning, buying, executing, and optimizing digital campaigns; Develop programmatic media strategies aligned with client business objectives; Manage campaigns across DSPs, ad exchanges, private marketplaces, and programmatic guaranteed deals; Monitor campaign pacing, delivery, budgets, and performance to ensure KPIs are achieved; Analyze campaign performance and provide optimization recommendations based on real-time insights; Coach, mentor, and develop team members while ensuring timely campaign execution
Seniority
Senior, hands-on IC