Paid Media Specialist- Bogotá (Hybrid)
Core
Hands-on Paid Media Specialist executing daily campaign management, optimization, and AI-augmented workflows across multiple advertising platforms to drive growth in Latin America.
Role type
Senior IC Paid Media Specialist (AI-native)
Builds
Paid media campaigns and scalable automation workflows for B2B fintech growth
Domain
Fintech / B2B SaaS / Paid Media
Deliverable
production ML models | product features
Required skills
Google Ads, Meta Ads, LinkedIn Ads, AI prompt engineering, data analysis, A/B testing, automation tooling, campaign optimization
Preferred skills
n8n/Make/Zapier, custom GPTs, MMM/attribution models, CRO, CRM tools
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Looker Studio, Power BI, n8n, Make, Zapier, Claude, Perplexity, ChatGPT
Responsibilities
Launch, monitor, and QA campaigns across Google, Meta, and LinkedIn; Set up tracking and attribution with AI-assisted validation; Use AI daily for ad copy, audience hypotheses, and performance summaries; Conduct keyword/audience research using AI tools; Run A/B tests and optimize campaigns; Build performance reports with AI insights; Automate workflows using tools like n8n or Make
Seniority
Mid-Senior, hands-on IC