Director of Demand Generation
Core
Build a system to create, capture, and convert high-intent pipelines from companies fitting the ideal customer profile using multi-channel campaigns and AI.
Role type
Director of Demand Generation and Marketing Operations
Builds
Inbound marketing systems, ABM programs, email campaigns, and pipeline reporting
Domain
B2B SaaS / AI & Data Science
Deliverable
production ML models
Required skills
Demand generation strategy, HubSpot administration, Email marketing, Account-based marketing (ABM), Funnel reporting and attribution, Ideal Customer Profile (ICP) development, Martech stack management
Preferred skills
AI application in marketing workflows, Revenue Operations partnership
Technologies
HubSpot, AI tools
Responsibilities
Design and execute multi-channel campaigns (email, content, paid, events, ABM); Redesign workflows using AI for targeting and execution; Build and maintain HubSpot architecture (lead routing, scoring, workflows); Own email marketing programs (segmentation, cadence, deliverability); Partner on end-to-end inbound motion and SLAs; Build targeted ABM programs; Optimize website conversion and SEO; Instrument funnel reporting and attribution; Manage martech stack and external agencies; Develop and optimize ICPs.
Seniority
Director, high-ownership IC