Director of CTV Retail Media
Core
Lead the development, execution, and optimization of retail media strategies for US retail partners using LG's first-party data and inventory.
Role type
Director of Retail Media
Builds
Retail media strategies and scalable frameworks for CTV and in-store marketing integration
Domain
Retail Media / Digital Advertising / CTV
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Retail media strategy, cross-functional leadership, campaign operations, data integration, performance measurement, strategic planning, organizational alignment
Preferred skills
CTV advertising, in-store marketing integration, experience with national large-scale retailers
Technologies
CTV platforms, retail media networks, data integration tools
Responsibilities
Lead retail media initiatives across internal and external teams; manage workstreams for campaign operations, strategy, execution, and performance; oversee ad inventory and data stream integration; develop strategies aligned with business objectives; analyze campaign performance to improve ROI; advise on complex retail media challenges
Seniority
Director, strategic leadership & cross-functional management