Senior Marketing Operations & Analytics Manager
Core
Own marketing performance measurement, build reporting and attribution models, and create executive-ready insights to drive pipeline and revenue decisions.
Role type
Senior Marketing Operations & Analytics Manager
Builds
Marketing attribution models, reporting dashboards, and planning models connecting spend to pipeline
Domain
B2B SaaS cybersecurity
Deliverable
dashboards & analysis
Required skills
Marketing analytics, Revenue analytics, Marketing operations, Salesforce reporting, Attribution modeling, B2B funnel mechanics, Financial fluency, Executive communication, Data quality management
Preferred skills
RevSure, SQL, Python, GTM stack tools (Chili Piper, Gainsight, etc.), Cybersecurity domain experience
Technologies
Salesforce, Tableau, RevSure, SQL, Python
Responsibilities
Build and maintain marketing attribution models for funnel, pipeline, and revenue impact; Create and maintain executive dashboards for weekly/monthly/quarterly reviews; Analyze funnel conversion and cohort performance to recommend optimization; Partner with RevOps and Finance to align metric definitions; Mentor Marketing Operations Analysts
Seniority
Senior, hands-on IC