Senior Specialist, Marketing Analytics and Planning
Core
Senior Specialist managing strategic marketing investments, budgeting, and performance optimization across multiple channels and brands to maximize ROAS.
Role type
Senior Specialist, Marketing Analytics and Planning
Builds
Marketing budget allocation models, forecasting tools, performance reporting dashboards, and automated insight generation workflows.
Domain
B2B/B2C Software Marketplace, Performance Marketing, Data Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Strategic budgeting and planning, Performance marketing dynamics, Financial modeling and forecasting, Business intelligence platforms, AI/ML tools for automation (LLMs, Python), SQL, Lifecycle strategies (acquisition, retention, cohort modeling), Email marketing reporting
Preferred skills
Advanced data skills (SQL, Python), Experience in marketplace or lead generation business models
Technologies
SQL, Python, LLMs, AI agents, BI platforms
Responsibilities
Enable budgeting and strategic planning processes; Develop performance read-outs and leadership presentations; Manage day-to-day performance reporting and channel analysis; Build ad-hoc analysis on performance trends; Identify optimization opportunities across the full funnel; Leverage AI tools for advanced reporting; Partner with Data Science/Finance to build forecasting and bidding models; Guide testing and experimentation initiatives; Establish requirements for marketing reporting dashboards.
Seniority
Senior, hands-on IC
