Strategist, Paid Media
Core
Lead development and execution of comprehensive performance marketing strategies across multi-channel platforms to drive growth and optimize ROI.
Role type
Senior Growth Media Strategist (Paid Media)
Builds
Performance-driven digital advertising campaigns and client growth initiatives
Domain
Digital Marketing / Performance Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic campaign planning, Advanced data analysis, Audience segmentation, Creative direction, Budget management, Client management, Sales support, A/B testing, Industry trend analysis
Preferred skills
Ecommerce experience, Agency experience, Advanced degree
Technologies
Google Ads, Facebook Ads Manager, LinkedIn Ads, Google Analytics, Adobe Analytics, Microsoft Excel, Google Suite
Responsibilities
Lead development and implementation of performance marketing strategies; Oversee execution and optimization of multi-channel campaigns; Utilize advanced analytics to derive actionable insights; Lead audience research and segmentation; Collaborate with creative teams on ad assets and A/B testing; Manage campaign budgets and generate performance reports; Support sales process with client audits and pitches
Seniority
Senior, hands-on IC with client-facing responsibilities
