Sr. Marketing Strategist, Lead Lifecycle Management
Core
Manage operational strategy to ensure marketing leads are captured, scored, routed, and converted into sales pipeline for a B2B SaaS organization.
Role type
Senior Marketing Operations Strategist (Lead Lifecycle Management)
Builds
Scalable lead lifecycle systems and governance frameworks for global marketing programs.
Domain
B2B SaaS Marketing Operations / Revenue Operations
Deliverable
dashboards & analysis
Required skills
Lead lifecycle strategy, Marketing operations, Sales operations partnership, Marketing automation platforms, CRM systems, Data analysis, Cross-functional collaboration
Preferred skills
B2B SaaS lead lifecycle management, Adobe Marketo Engage
Responsibilities
Lead end-to-end lead lifecycle strategy and execution; Define and govern lifecycle standards and marketing–sales handoffs; Manage lifecycle performance and drive continuous optimization; Enable lifecycle visibility, systems alignment, and scalability.
Seniority
Senior, hands-on IC