Associate Director, Client Services
Core
Transform the agency's digital media buying from manual insertion orders to data and technology-driven programmatic buying to generate higher ROI and revenue.
Role type
Senior IC Associate Director, Client Services (Programmatic)
Builds
Programmatic buying operations and strategy for the largest media agency in India
Domain
Digital Media, Programmatic Advertising, AdTech
Required skills
Programmatic buying strategy, DSP and exchange revenue stream negotiation, Google Marketing Platform (DV360, CM, GA360), UAC/App Campaigns, Client deck creation, Programmatic strategy, New pitch development, Publisher and programmatic product partner relationship management, Data provider relationship management, Technical concept articulation to non-technical audiences
Preferred skills
Experience with top AdTech and MarTech platforms, Knowledge of programmatic trading models and implications for inventory quality and publisher monetization
Technologies
DV360, Google Campaign Manager (CM), Google Analytics 360 (GA360), UAC, App Campaigns, Microsoft Office
Responsibilities
Develop strong relationships with counterparts in WPP Media regional teams (Europe, U.S., Asia), Lead the training and growth of the local programmatic team, Enforce DV360 and TrueView best practices, Serve as point of escalation for the team, Provide career development and coaching for the team, Provide support to capacity planning and resource management, Present strong communication across all levels
Seniority
Senior, hands-on IC with leadership responsibilities