SU - Digital Marketing Specialist
Core
Building, optimizing, and analyzing paid search and social media campaigns to drive incremental revenues for clients.
Role type
Digital Marketing Specialist (Performance Marketing)
Builds
Paid search and social media campaigns for clients
Domain
Digital marketing / Performance marketing
Deliverable
product features
Required skills
Paid search strategy, Google Ads, Facebook/Instagram Ads, Amazon marketplace advertising, A/B testing, SEM analytics tools, analytical skills
Preferred skills
SA360, GA360, agency experience
Technologies
Google AdWords, Bing Ads, Google Display Network, YouTube, Marin, SEMRush, Google Analytics
Responsibilities
Drive paid search & social strategy and day-to-day operations, Build project roadmap and monitor campaigns, Build target audiences, Initiate testing for display and video advertising, Develop A/B split testing process, Collaborate on consistent messaging across channels