Senior Manager Programmatic (Mensch)
Core
Senior Programmatic Manager responsible for strategic development and operational execution of programmatic media activities for clients, setting agency-wide standards.
Role type
Senior Manager, Programmatic Media
Builds
Programmatic media campaigns and strategies for clients
Domain
Digital Advertising / Programmatic Media Buying
Required skills
Programmatic media buying strategy, DSP management, Data analysis, Client advisory, Cross-functional collaboration, German & English fluency
Preferred skills
None stated
Technologies
DSPs, Data management platforms, Verification technologies
Responsibilities
Strategically evaluate innovations and technologies for clients' programmatic buying, Develop and optimize programmatic media buying to meet/exceed KPIs, Implement campaign structures across various DSPs, Collaborate with internal specialists and external partners, Advise clients on programmatic buying benefits
Seniority
Senior, hands-on IC