Director, Performance
Core
Strategic partner responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels.
Role type
Director, Performance Marketing
Builds
Media programs, data-driven strategies, and custom data management solutions for agency partners and clients.
Domain
Performance marketing, data and technology, consumer behavior
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Client relationship management, vendor selection and negotiation, team leadership and hiring, strategic planning, data analysis, project/account management, business growth identification
Preferred skills
Problem anticipation and systematic analysis, partnership and alliance management, thought leadership
Technologies
Ad tech solutions, measurement platforms
Responsibilities
Own full IPG relationships for clients across all lines of business; Approves vendor selections and scopes; Partners with Campaign Manager to ensure strategies are implemented; Organizes and presents reporting for internal leadership, agency partners, and clients; Provides proactive contribution to clients' business growth; Has accountability for the performance and business results of multiple client accounts; Tactically manages multiple teams of subordinate managers
Seniority
Director, strategic leadership & team management