CPG Marketing Associate Account Director
Core
Primary strategic partner for CPG clients, owning the performance narrative and ensuring marketing efforts align with revenue growth across DTC, retail, and Amazon ecosystems.
Role type
Senior IC CPG Marketing Account Director
Builds
Client growth strategies and performance optimization for CPG brands
Domain
CPG marketing, eCommerce, retail media, and Amazon
Required skills
CPG channel landscape knowledge, omnichannel measurement, cross-channel fluency, client relationship management, strategic planning, data translation
Preferred skills
Experience with DTC, retail media, and Amazon ecosystems
Technologies
Power Digital's Nova ecosystem, Iris, Power Circuit
Responsibilities
Lead weekly client calls and own the performance narrative; translate roadmap outputs into account priorities; track performance across DTC, retail media, and Amazon; coordinate paid, SEO, content, and creative teams; advise on channel mix and investment allocation; support quarterly strategy and service expansion; maintain strong client relationships to ensure retention.
Seniority
Senior, hands-on IC