Paid Media Specialist
Core
Expert in digital advertising setting up and optimizing campaigns across Meta, TikTok, Affiliate, and programmatic channels to drive online visibility and conversion for a telecom provider.
Role type
Paid Media Specialist
Builds
Performance marketing campaigns and traffic acquisition strategies
Domain
Telecom / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing, Digital advertising, GA4, Google Tag Manager, Social media advertising platforms, Display & Video, Performance analysis tools, Data analysis, Campaign optimization
Preferred skills
Agency side experience
Technologies
GA4, Google Tag Manager, Meta, TikTok, Affiliate channels, Programmatic channels
Responsibilities
Manage and optimize online marketing campaigns across various channels, Analyze campaign results and identify opportunities for improvement and automation, Test and implement new strategies to improve campaign performance, Find better platforms or new tooling to deliver the highest quality traffic, Report on campaign results and provide and implement recommendations, Work with the marketing team to align campaigns with brand campaigns for maximum result on business objectives
Seniority
Mid-level, hands-on IC