Marketing Manager
Core
Develop and execute brand building and client acquisition strategies for FranklinWH's home energy storage systems in Australia.
Role type
Senior Marketing Manager (B2C Brand & Acquisition)
Builds
Brand recognition, customer engagement, and sales leads for residential energy storage solutions
Domain
Renewable energy / Home energy storage / Solar PV
Deliverable
product features
Required skills
B2C branding, client acquisition, multi-channel campaign management, market research, partnership development, budget management, enterprise sales support, data analysis
Preferred skills
Renewable energy industry experience, technology sector background, strong understanding of the Australian market, passion for clean energy
Technologies
Marketing automation tools, CRM systems, data analytics platforms
Responsibilities
Develop annual brand and marketing plans, manage multi-channel campaigns, conduct market research, oversee brand consistency, build industry partnerships, manage marketing budget, coordinate with global teams, support enterprise sales cycles
Seniority
Senior, hands-on IC with strategic oversight
