Digital Media Specialist
Core
Plan and implement paid digital media campaigns (social, programmatic, display, SEM) to drive commercial outcomes for RAA's financial services.
Role type
Digital Media Specialist (Paid Media Performance)
Builds
Paid digital campaigns for insurance and financial services products
Domain
Insurance and Financial Services
Required skills
Digital performance campaign planning, multichannel campaign execution, bid management, audience management, ad copy testing, analytics interpretation, vendor relationship management, Google Ads, Meta, TikTok, DV360, CM360, Microsoft Ads
Responsibilities
Develop and execute paid digital media for assigned product streams, monitor and optimise campaigns to maximise ROI, utilise analytics tools to measure performance and provide insights, develop and maintain relationships with media agencies and vendors, collaborate with internal teams on objectives and key messages