Account Director, Influencer Marketing
Core
Lead strategic influencer marketing accounts, managing end-to-end campaign execution, creator relationships, and cross-functional delivery for key clients.
Role type
Senior Account Director (Influencer Marketing)
Builds
Integrated influencer and social media campaigns for digital brands
Domain
Digital Marketing / Influencer Marketing
Deliverable
client delivery
Required skills
Strategic planning, influencer marketing strategy, team leadership, client relationship management, campaign execution, data analytics, project management, cross-functional collaboration
Preferred skills
AI-driven efficiency implementation, creative tool proficiency, relevant marketing certifications
Technologies
CreatorIQ, Klear, Tagger, Upfluence, Sprout, Sprinklr, Hootsuite, HubSpot, MS Office, Google Workspace, Photoshop, Canva
Responsibilities
Serve as primary point of contact for key clients; Identify growth and expansion opportunities; Lead strategic planning and quarterly business reviews; Oversee end-to-end campaign execution; Lead and oversee creator communications for Macro & Mega tiers; Manage campaign pacing and KPIs; Drive brand storytelling and creative ideation; Lead BI partnership kickoff; Own wrap-report workflow; Provide leadership to Account Supervisors and Managers; Partner cross-functionally with Product, Sales, Creative, Finance, and BI; Act as internal advocate for client POV; Maintain accurate Kantata project data; Identify and implement AI-driven efficiencies.