VP, Growth Analytics
Core
Manage analytics relationships with clients, drive strategic thinking into marketing solutions, and oversee data collection, analysis, and optimization to solve business challenges.
Role type
VP, Growth Analytics (Strategy & Client Delivery)
Builds
Actionable insights, media plan optimizations, and data-driven recommendations for client marketing strategies.
Domain
Media Analytics, Audience Research, Digital Advertising
Deliverable
client delivery
Required skills
Media analytics, audience measurement, statistical analysis, data visualization, project management, client relationship management, performance marketing knowledge
Preferred skills
Advanced analytic techniques (regression, predictive modeling, attribution), SQL/Python, closed-loop analysis in cleanrooms, Tableau/PowerBI
Technologies
NetBase, Sysomos, CRM, Blue Kai, Adobe DMP, DCM, Atlas, Omniture, Web Trends, Tableau, PowerBI
Responsibilities
Oversee data collection and analytical approaches, interpret results to generate insights, manage media measurement vendors and budgets, lead team and people management, support new business development
Seniority
VP, strategic leadership & client management
