VP, Growth Analytics
Core
Orchestrates efficient delivery of high-quality analytic services to a large book of business, enabling optimization of media spending through analytics and measurement.
Role type
VP, Growth Analytics (Senior Leadership)
Builds
High-value audience identification, targeting, multivariate testing, forecasting, and optimization services for media clients.
Domain
Digital and media ecosystems, including online/off-line attribution, upper and lower funnel measurement, and TV advance audiences.
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Strategic planning, team leadership and mentoring, client relationship management, cross-selling and up-selling, project management, data-driven marketing strategy influence, presentation and storytelling, contract development.
Preferred skills
Media mix modeling, regression-based ROI analysis, A/B and multivariate test design, identifying new tools/partners, thought leadership.
Technologies
Google Campaign Manager, Google Analytics, Adobe Analytics, DTM/Launch, GTM, Tealium, Comscore, MRI, Exact Target, Kantar Millward Brown, Nielsen Brand Effects, Adwords, Kenshoo, Crimson Hexagon, Netbase, Neustar, VisualIQ, C3.
Responsibilities
Develop analytic roadmaps including audience identification and forecasting; serve as expert in specific service areas like MTA or brand tracking; lead complex analysis projects and manage team deliverables; monitor client resource allocations; develop client contracts; build senior-level client and partner relationships; contribute to new analytic service offerings; coach and mentor direct and indirect reports.
Seniority
VP, strategic leadership with team management