CDI – Head of Performance Marketing H/F
Core
Leading paid media strategy and execution across 8 European markets to drive customer acquisition and optimize ROI.
Role type
Head of Performance Marketing
Builds
Customer acquisition and brand traffic for a luxury beauty retailer
Domain
Beauty retail / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, full-funnel marketing, agency management, budget allocation, performance analysis (CAC, ROAS, CPC), team leadership, GA4, Meta Ads Manager, Looker Studio
Preferred skills
International market experience, agile methodology, data-driven decision making
Technologies
GA4, Meta Ads Manager, Looker Studio
Responsibilities
Define and pilot full-funnel marketing strategy across paid search, social media, display, programmatic, and affiliation; Translate business objectives into concrete media plans with clear KPIs; Manage annual media budget and allocate optimally across markets and channels; Conduct regular performance reviews, audits, and workshops with agencies; Collaborate with Finance, CRM, and local teams to ensure message consistency and customer journey alignment; Lead and mentor an internal team of performance marketing specialists
Seniority
Senior, hands-on IC with management responsibilities