Senior Vice President, Commerce
Core
Lead strategic commerce thinking across WPP Media's Commerce clients, shaping how brands win across ecommerce marketplaces, quick commerce, retail media, and emerging commerce ecosystems.
Role type
Senior IC strategy consultant (commerce)
Builds
Strategic frameworks, growth roadmaps, whitepapers, and category expansion strategies for FMCG clients.
Domain
Advertising & Marketing / E-commerce Strategy
Deliverable
product features
Required skills
Strategic consulting, E-commerce strategy, Retail media strategy, Platform strategy, Consumer behavior analysis, Data analytics, AI solution integration, Thought leadership, New business pitching, Cross-functional leadership
Preferred skills
FMCG industry experience, Quick commerce knowledge, Niche platform expertise
Technologies
WPP Open, Open Intelligence, Advanced analytics tools, AI-enabled solutions
Responsibilities
Lead and convert pitch ratios for FMCG clients; Develop annual growth roadmaps and category expansion strategies; Create platform-specific playbooks for marketplaces and quick commerce; Translate consumer behavior and retail media signals into actionable recommendations; Develop commerce POVs and thought leadership; Partner with data and product teams to embed analytics and AI; Collaborate with activation, creative, and media teams to ensure strategic execution; Identify white-space opportunities for incremental growth.
Seniority
Senior, hands-on IC