Director, Audience Analytics
Core
Lead a team to develop audience and data capabilities, leveraging proprietary data assets to generate insights and guide addressable audience strategy for media planning and activation.
Role type
Senior IC Director of Audience Analytics
Builds
Data-driven audience identification strategies and measurement frameworks for media campaigns
Domain
Digital media, ad tech, people-based data analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Team management, SQL, Python, R, advanced statistics, ad tech landscape knowledge, biddable media ecosystem expertise, database querying, data mining, closed-loop measurement design
Preferred skills
Advanced statistics, statistical analysis tools (SPSS, Q, Telmar), digital marketing technologies (DSP, DMP, Ad Server, Ad Verification, Site Analytics, audience syndication)
Technologies
SQL, Python, R, SPSS, Q, Telmar, DSP, DMP, Ad Server, Ad Verification, Site Analytics
Responsibilities
Guide managers to enhance audience capabilities and processes; generate insights via descriptive and exploratory statistics; develop methodical approaches for business and audience analysis; script automation for insight generation; manage advanced audience tasks; guide database querying and data mining; lead closed-loop audience measurement solutions; collaborate on audience learning agendas and KPIs; act as trusted advisor for people-based data leverage; assess performance data for optimization.
Seniority
Director, hands-on leadership