Performance Marketing Manager (Lifestyle)
Core
Designing and optimizing performance marketing campaigns to drive growth and ROI for a sustainable food brand in the Netherlands.
Role type
Senior Performance Marketing Manager
Builds
Paid social, search, display, and video campaigns for a healthy meal replacement product
Domain
Food & Beverage / E-Commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid Social, Paid Search, Google Analytics, A/B testing, campaign optimization, data analysis, multi-channel strategy
Preferred skills
FMCG background, E-Commerce experience, agency-side experience
Technologies
Facebook, Instagram, TikTok, Google Analytics
Responsibilities
Set up, implement, and optimize performance campaigns across Paid Social, Paid Search, Display, and Video; develop and execute multi-channel marketing strategies; monitor and analyze prospecting and retargeting campaigns to improve growth and ROI; collaborate with Lead Performance Marketing to align with business goals.
Seniority
Senior, hands-on IC