Performance Marketing Manager
Core
Own B2B marketing performance reporting, CRM dashboards, and automated insight systems to drive pipeline and revenue; lead the practical application of AI across the marketing organization.
Role type
B2B Performance Marketing Manager (Marketing Operations & AI Enablement)
Builds
Automated marketing dashboards, AI agents, and workflow automation tools for B2B campaigns and revenue intelligence
Domain
B2B SaaS / Ecommerce / Marketing Technology
Deliverable
dashboards & analysis
Required skills
B2B marketing performance management, CRM expertise, marketing analytics, data visualization, AI tool application, funnel and attribution analysis, budget optimization
Preferred skills
Building AI agents and workflows, experience with marketing technology platforms, commercial thinking
Technologies
CRM platforms, AI tools, spreadsheet software, marketing automation tools
Responsibilities
Create automated dashboards tracking leads, MQLs, SQLs, pipeline, and revenue; analyze campaign performance across channels to identify trends and opportunities; build and maintain AI skills and agents to automate reporting and insights; improve data quality and structure within CRM systems; translate data into clear commercial recommendations for campaign optimization; support budget optimization by assessing channel ROI.
Seniority
Mid-Senior, hands-on IC
